INTERVISIBLE DESIGN

Working with CNB innovation on the design for the pitch, I was responsible for generating feasible architectural concepts for (14) tower structures that were to be used as entryway landmarks for the Formula 1 Vegas Event. This Involved developing dozens of sculptural motifs that were to be presented to the Formula 1 Marketing and production team that would be both in-budget and on-brand for the event. Using the visual and technical information from the brand guidelines, structural engineer, and production feedback on material design/lighting strategies, I developed a 1-to-1, "render-to-reality" solution that met all of the clients objectives and production criteria.